Workforce Planning and Job Analysis for New Marketing Manager Role in Online Sales Department

Overview

In this assignment, you will apply your knowledge of operations and workforce planning (analysis, forecasting, and communication) to create a new position. HR managers are often asked to analyze the staffing levels within the organization to make data-driven hiring decisions. This workforce planning analysis enables you to target specific gaps, needs, and goals to create a detailed job description and compensation package to attract and recruit the most qualified candidate.

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Scenario

You are the HR manager for a chain of department stores and your CEO has tasked you with determining the need for a new marketing manager position in the online sales department. She has noticed declining sales and lower customer satisfaction ratings which have resulted in decreased motivation in the department. She has asked you to develop a job analysis and job requisition for the new position.

Note: You may create or make all necessary assumptions needed for the completion of this assignment.

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