Task. Marketing. Group Assignment: (1500 words) Brand Name: IKEA – Poster or power point design with info.

Working in groups (of 4-5 people) you are required to review a recent academic article published in 2023 and present its managerial implications,
applying what you found to a company of your choice. Per the module handbook, the word limit for the group assignment is 1,500 words although
you are expected to use much less.
This group assignment is worth 20% of your overall mark for the module.
Your Task
The assignment is broken down into three sections:
Part A: Find and present a recent article (50%) (reference downloaded article attached, Journal of Retailing, Immersive retailing: The
in-store experience)
The article needs to have been published in 2023 in a leading Marketing Journal. This includes Journal of Marketing, Journal of Consumer
Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Market Research, European Journal of Marketing,
Industrial Marketing Management, International Marketing Review, Journal of Interactive Marketing, Journal International Marketing, Marketing
Letters, Marketing Theory, Psychology and Marketing.
Using journals that are not on the list will be penalised.
After carefully reading the article you need to present the theory, methodology and main findings in a coherent way.
Part B: Applying your article knowledge to a company (40%)
Apply what you have learned from the article to a company of your choosing.
You should consider the following:

1. How can the managers of the company apply the knowledge from the article to their advantage?
2. What recommendations can you make to that company?
   Part C: Presentation (10%)
   You will need to present your findings in one-page academic poster.
   You should consider the following:
3. The poster should be visually stimulating using a variety of materials and creative use of colour, visuals and text.
4. Your poster should include academic and organizational references where appropriate.
   You will also be assessed by the following:
   Evidence of wider reading- business articles, business web-sites, journal papers and academic books.
   Learned new knowledge through investigation of real business and marketing examples.
   Development of wider insights, knowledge and understanding by carrying out critical analysis and application of relevant theory, concepts,
   tools and models.
   Extraction and effective communication of the key points arising from your reading of the article and its application to a company.
   Guidelines
   Important Notices
   You MUST submit your assignments BEFORE the given deadline. Remember it may take several minutes for you to submit your
   documents. Please ensure that you leave yourself plenty of time before the deadline to submit your assignments.
   For this assignment you must upload your submission as a PDF document. Do not submit a word processor document or a Google
   Document. If you are using alternative operating systems or suites, for example OpenOffice or Apple’s iWork suite, etc. export your
   submission as a PDF. You MUST check that your assignment has been correctly formatted and that it can be opened as a PDF before you
   complete submission. If you submit in a format other than PDF, you risk a mark of zero being awarded for your assignment.
   All groups should also upload the peer evaluation form with their
   Software called Turnitin is used to help detect plagiarism.
   It is your responsibility to ensure that you understand correct referencing practices. You are expected to use appropriate references and
   keep carefully detailed notes of all your information sources, including any material downloaded from the Internet. It is your responsibility to
   ensure that you are not vulnerable to any alleged breaches of the assessment regulations.
   The Canvas Assignment Tool (SpeedGrader) provides a Comment Area for each assignment. Please be aware that it is College policy
   that staff will not be actively engaging in conversations over matters of feedback and grades within SpeedGrader.
   If you are having technical problems submitting please see our help page
   Marking
   Your work in this group assignment will be assessed on a 100-point scale based on this rubric Download this rubric, and your mark will
   constitute 20% of your overall marks for the module.
   Penalties
   -5 % points per calendar day late.
   -5 % points if you exceed the page limit.
   -5% points if you reduce the size of the body text below 11 point.
   Rubics:

Group Assignment Marketing

Group Assignment Marketing
Criteria Ratings Points
Selection and justification of a recent
article / 50 pts
Knowledge application to a company / 40 pts
Presentation / 10 pts
Strengths
view longer description / 0 pts
What to improve for next time / 0 pts
Total points: 0