Site all sources. Sources must be between years 2019-2024. APA.
Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:
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Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.
In a minimum of 3 pages, please do the following:
Criterion 1
Gave a thorough and in-depth introduction.
- Provide an introduction with a summary of the ads you chose and an explanation of the stated intent behind the ads.
Criterion 2
A thorough analysis of the ads’ main messages.
- From there, look at what the ads actually say (like a beer ad might actually be demonstrating that women are sex objects).
Criterion 3
A thorough analysis of the impact of social media.
- Describe how social media plays into the intent and the actual messages. What’s different between the two you chose?
Criterion 4
Thorough discussion of success.
- What made the ads successful (or not successful)?
Criterion 5
Thorough discussion of your opinion of the ad after viewing.
- What ideas and opinions do you have about the product or brand after reviewing the ads?
Criterion 6
Thorough discussion of the business use of social media.
- What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
Criterion 7
Gave a thorough and insightful conclusion.
- Summarize your analysis.