Reflection and Direction: Branding and Business Communication

Module Learning Outcomes:

Upon successful completion of the module, students will be able to:

• Produce letters, reports, proposals and other business documents that are organized, communicate clearly, use appropriate technology and address the intended audiences, purposes and contexts;
• Collaborate in a dedicated team using effective interpersonal communication skills;
• Use a clear, concise and appropriate writing style to summarize issues and support decision making by others;
• Collect, evaluate, analyze, organize, interpret and present data in written and oral messages;
• Edit to eliminate errors in punctuation, spelling and grammar, in order to avoid misunderstanding and create professional communication

Now that you have studied best practices for branding, writing a mission statement, and composing a company description in a collaborative team, write a paragraph in which you REFLECT on one to three new skills or practices you have learned in this module. After you compose this reflection paragraph, write a second paragraph in which you consider specific applications that have come up for you already or that you anticipate dealing with in your professional life ahead. In this paragraph, you will be providing

DIRECTION for your learning in this module.

Your journal entry should be 2 paragraphs, one focused on the “Reflection” and one on the “Direction.” Your text should be typed (or copied) directly into the text box here. Please do not attach documents.