MSBA 300

Final Project Brief Journal Presentation

The Final Project is additional research that will attempt to validate or disprove the concepts presented in the HBR Digital Article you chose for the Journal Article PowerPoint Presentation. A key to your success will be the thoroughness you applied to understanding and documenting the original article.

• Your final presentation should be in the form of a new PowerPoint presentation with a video that restates the premise of the HBR article and then reports on what you found in the business literature to validate or disprove it. At the very least, your response should indicate how businesses differed from the approach given in the HBR article.

• Prepare:

• Slide 1: Title slide – article title, course number (MSBA 300), your name, and the date.

• Slide 2: An APA style reference for the article and a brief abstract) of the article using the APA Style Guides found in the GGU Library.

• 5 or 6 slides: Your findings, with details, that substantiate or reject the theme of the original article including for example a problem statement, background of current company/industry, SWOT Analysis, and high-level solution to address the problem.

• Next to last slide: Your conclusion.

• Last slide: Reference list in APA format

• Your sources should include at least four peer-reviewed journals (e.g., Harvard Business Review, Sloan Management Review, etc.) articles as well as additional references from other sources, e.g., Forbes, Business Week, the Economist, Wall Street Journal, etc. You are expected to use APA format for your reference list and include at least one citation for each reference.

• Submit your presentation with video in Week 15.