Launching a Sales and Marketing Firm: Strategic Planning and Market Entry

You have been working in the field of sales and marketing for several years now. After careful thought and consideration, you have decided to open your own sales and marketing firm. You have some startup money, some ideas, and a vision. Develop a 4-5-page, APA 7th Edition formatted paper that addresses these questions:

• What are some of the first steps or items that you would do to start your company?
• How are you going to determine what market segment(s) you will seek?
• Consider what type of technology you will utilize to ensure a customer-base, advertisements, accounting, etc.
• Knowing the competitive forces, how will you strategize to ensure that you can compete, especially against the existing competitive rivalry that may exist?