Lab Exercise #2: Survey Construction

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Completion of this lab is based on completion of three steps below. 

STEPS

1. Create a free Qualtrics account by referring to the attached guide if you haven’t done so already.
2. Log in to your Qualtrics account and use the measures document from lab exercise 1 to design your survey. Follow the instructions in the attached PDF guide to construct the survey.
3. After programming your survey, distribute a working link on Blackboard. Your survey must include at least 10 demographic questions and a scale or measure to receive the highest possible score.

Once you complete this activity, please submit your work through the Blackboard tab entitled “Assignments.” Submission of this exercise counts towards the course grade (4% of final grade). 

ATTACHMENTS

How to create a free Qualtrics account

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Completing the lab work on the day that they are assigned is highly recommended. It is best to submit by the deadline or before to move forward in the course.

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Learning Objectives for Survey Construction Using the Measures Document From Lab Exercise 1 

1. Understand the purpose and importance of using survey development platforms such as Qualtrics to create surveys. 
2. Identify the basic features and functions of Qualtrics and how to navigate the platform. 
3. Develop clear and concise demographic questions to collect basic information about 

survey participants. 

4. Use Qualtrics to create a survey related to a health care outcome with a validated measure 

or a scale. 

5. Apply principles of survey design and formatting to create an effective needs assessment 

survey in Qualtrics. 

6. Understand how to use skip logic and branching to tailor the survey questions based on 

participants’ responses. 

7. Understand how to generate a survey link in the chosen platform. 
8. Understand how to customize the survey link to include relevant information such as the 

survey title or the name of the needs assessment case study. 

9. Understand how to distribute the survey link through various channels, such as email, 

social media, or web pages such as Blackboard. 

Overall, the lab exercise 2 should give you a better understanding of how to get started with Qualtrics and create a survey that meets your assessment needs. 

Student Instructions 

• If you have any questions about this assignment, please contact your instructor for assistance. 
• This is an individual work and do not share your work with your classmates. 
• You will complete this assignment based on the learning objectives outlined, grading 

criteria, and the instructions provided on Blackboard. 

• Instructional video links on how to create and distribute a survey are provided below. 

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This Lab Exercise 2 Guide by Sitaji Gurung is licensed under CC BY-NC-SA 4.0 

• You may use resources outside of those provided on Blackboard to complete this assignment. 
• When you complete this assignment, you will then upload your Word document with a survey link to your Blackboard via the submission link in the Assignments folder. 
• This assignment will be graded out of 20 points. Please be sure to complete all three components of the lab exercise2. 

The Assignment 

Survey construction refers to the process of designing and creating a questionnaire or survey instrument to gather information or data from a specific population or sample. The goal of survey construction is to create a valid and reliable tool that effectively measures the constructs of interest and generates meaningful data that can be analyzed and interpreted. 

When constructing a survey with demographic questions and a scale or measure related to healthcare outcomes, healthcare policy and management students can benefit in several ways. 

Firstly, demographic questions can help identify the characteristics of the population being studied, which can help inform healthcare policies and management decisions. For example, knowing the age, gender, income level, and educational background of patients can help healthcare professionals tailor services and programs to better meet their needs. 

Secondly, including a scale or measure related to healthcare outcomes can help assess the effectiveness of healthcare policies and interventions. For instance, if a survey includes questions about patients’ health status, satisfaction with care, and quality of life, researchers can use this information to evaluate the impact of various healthcare policies and programs. 

Overall, constructing a survey with demographic questions and a scale or measure related to healthcare outcomes can provide valuable insights into the needs and experiences of patients, which can inform healthcare policy and management decisions and improve the quality of care provided. 

Here are the steps for creating a survey with demographic questions and a scale in Qualtrics: 

1. Log in to your Qualtrics account and select “Create Project” to create a new survey. 
2. Choose a survey template or start with a blank survey. 
3. Add your demographic questions by selecting “Add Question” and then selecting 

“Demographics” from the question types. You can include questions such as age, gender, 

education, income, and occupation. 

4. Add your scale questions by selecting “Add Question” and then selecting “Multiple 

Choice” from the question types. Then, select “Matrix of Dropdown Menus” as the question format. You can include a range of scale questions, such as Likert scales, semantic differential scales, or numerical scales. 

5. Customize your questions by adding answer choices and labels. You can use the pre-built answer choices or create your own. 

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This Lab Exercise 2 Guide by Sitaji Gurung is licensed under CC BY-NC-SA 4.0 

6. Add any additional questions or survey elements that you want to include. 
7. Preview and test your survey to make sure it functions correctly. 
8. Distribute your survey by sharing the survey link or posting it on Blackboard as a Word 

document. 

These steps should give you a basic overview of how to create a survey with demographic questions and a scale/measure in Qualtrics. However, there are many additional customization options available in Qualtrics, so feel free to explore and experiment with different features to create a survey that meets your specific project needs. 

As an additional resource, the following step-by-step instructions are provided by Qualtrics. It is recommended that you click on the links below and follow the steps. 

HOW TO CREATE NEW PROJECTS 

HOW TO DISTRIBUTE YOUR SURVEY 

References 

Qualtrics. (n.d.). Survey software, enterprise survey software for enterprise feedback management. https://www.qualtrics.com/survey-software/ 

Criteria for Grading the Lab Exercise 2: 

1. Demographic Questions (5 points):
o Did the student include at least ten (10) demographic questions in the survey? o Did the student program the demographic questions correctly, including 

appropriate answer choices and skip patterns? 2. Scale or Measure (10 points): 

o Did the student include at least one scale or measure in the survey?
o Did the student select an appropriate type of scale or measure for the topic of the 

survey?
o Did the student program the scale or measure correctly, including appropriate 

answer choices, response anchors, and scoring rules?
o Did the scale or measure effectively measure the concept or construct of interest? 

3. Survey Link (5 points):
o Did the student generate a working survey link using a free online survey tool, 

such as Qualtrics?
o Did the student distribute the survey link to the course instructor via Blackboard? 

The lab exercise 2 will be graded out of 20 points, with 5 points assigned for demographic questions programmed, 10 points for a scale or measure programmed, and 5 points for a working survey link distributed on Blackboard.