Innovative Product Relaunch and Branding Strategies

1. (a) Choose a product that you have used and believe it has not received the attention that it deserves. Come up with three (3) innovative ways to build some buzz for the relaunch of this product. Justify your proposed strategies. (b) How would you rebrand this product? Please inform your response by this week’s resources on branding.

2. Create a mind map to capture the highlights of this week’s featured HBR article: “How to Sell New Products.” Your mind map should be effective enough to educate new entrepreneurs on this topic in an efficient manner. If you are unfamiliar with mind maps and how to create them, a simple search on YouTube will be helpful.

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Use a min of 600 words to answer both questions. 

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