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Week 2 Assignment: The Role of Media in Influencing Government and the Public

May 13, 2023 | Nursing | Chamberlain College of Nursing | POLI330N | 42
Required Resources Read/review the following resources for this activity: Textbook: Chapter 6 Lesson 2 APA style manual Citation and Writing Assistance: Writing Papers At CU Library Overview How to Search for Articles - the Everything Tab Extra resources: Mills, H. (2007). Power points!: How to design and deliver presentations that sizzle and sell (Office essentials collection). New York: AMACOM. (2007). Retrieved October 30, 2019, from WorldCat. https://chamberlain-on-worldcat-org.chamberlainuniversity.idm.oclc.org/oclc/163575158 Instructions You are attending an international journalist event and have been chosen to give a presentation of the roles of the media in influencing government and its citizens. Identify and describe the possible roles of the media in influencing government and its citizens using specific descriptive examples. Please create a PowerPoint presentation to assist you in your presentation. As you complete your presentation, be sure to: Use speaker's notes to expand upon the bullet point main ideas on your slides, making references to research and theory with citation. Proof your work Use visuals (pictures, video, narration, graphs, etc.) to compliment the text in your presentation and to reinforce your content. Do not just write a paper and copy chunks of it into each slide. Treat this as if you were going to give this presentation live. Presentation Requirements (APA format)  Length: 8-10 substantive slides (excluding cover and references slides)   Font should not be smaller than size 16-point   Parenthetical in-text citations included and formatted in APA style   References slide (a minimum of 2 outside scholarly sources plus the textbook and/or the weekly lesson for each course outcome)  Title and introduction slide required Grading This activity will be graded using the Assignment Grading Rubric.
Introduction Media plays a big part in our society today. Essentially media is a business, however, it is not entirely a commercial business as its operations aimed at supporting or rebuking concepts in our contemporary world. However, people are continually taking advantage of social media and making money out of it through advertisements. The political movements of the public are greatly influenced by the media. This is because the media cultivates public opinion. Educating Media is a very important means of education. The government operations for instance can be made known to the public using media. This can be seen in an instance where major political events happen. Most of the citizens are usually glued to their televisions or phones looking for updates on the matter. At the end of the day, most people understand the government operations, even those with the slightest political knowledge (Ferdinand et al., 2018). The media is also important in conveying significant operational procedures of the government. It gives the public transparency and ensures good governance. The objectives of social media analytics are to add an audience to their content regardless of the value of the information they give. Leaving it to the audience to distinguish what is real from fake and fabricated news. Political content is meant to inform the citizens but media companies like Google and Twitter have their search engines directing users to products and advertisements. The American political environment has become the divided encouraging rise of political agendas promoting rogue politics. The gap between democrats and republicans has been shown based on their opinion of the role of government, race, immigration, social safety net, and environmental protection. Most Americans fall in the liberal camp while others hold a mix of ideological positions. Social media brings to light these political divisions and this often brings about hostility and ad hominem attacks. For example, President Donald Trump ignited controversy over the NFL players who were against racism and protested racial oppression when the national anthem was playing before their game started. He used offensive terms to refer to those who were mostly African American and authorized the firing of those in support of that movement (Jakob, 2020). He accused them of disrespecting the flag and military this subsequently brought further division in the public along political and racial lines. Participatory role Media also has a role in making political decisions. This is because it takes a strong stance in showing its concern for the public regardless of the need for media to maintain its impartiality in governmental issues. Media, therefore, allows democracy in a society in making political decisions. For instance, the war between the communists of China and the Philippines. the media had a larger effect on the government more than the dead soldiers that were killed during the war. Another case is seen when the pay hike of government employees was implemented. Media had the greatest effect on the employee raise. This is because of the loud players that brought forth the concerns. The media, therefore, contributes largely to the decision-making of the government. Watchdog The media has been a watchdog for the government for a long time in our contemporary world. This means that it holds the government accountable for its decisions and choices. The media is known to call out the government from corruption or any wrongful acts. For instance, in the Philippines, the media has successfully exposed many wrongful acts of the government. One case was the distribution of millions to senators to ensure a guilty verdict for corona was issued with the authority of the president (Ranson, 2018). This followed the impeachment of Chief Justice Renato Corona. Influencing Political Disclosure During Elections Social media is a virtual unmediated way for politicians to relate with their followers which was initially not the case. They skip the traditional gatekeeping role that the media took up in explaining and helping people understand their leaders. Politicians can therefore talk to the citizens without pushbacks from news media. Social media is also prominent in broadcasting ads. Creatives have come up with ads that catch a consumer’s attention. There is a difference between ads ran on television and social media. They are of better quality and designed differently to convey the message better. During campaigns, ads are very efficient in breaking norms of political communications giving ultimate results as intended. The biggest example is Donald Trump on Twitter. He used the platform to create an agenda. He particularly tweeted at the beginning of the day and had a great influence on the news on that day. He, therefore, used this to direct and influence what people talk about in the news (Jakob, 2020). His influence was greatly contributed by the number of followers he has and that no other politician has such a great number and his strategy works perfectly for him. The media has great power within the American democracy. News reporters on most platforms are biased towards a specific candidate. This influences the opinion of the people receiving the news as it was seen during the Trump-Clinton campaigns. Unregulated media which run ads on different platforms can also be used to channel information to specific groups of people. For example, taking up steps to undermine opposition teams. For instance, during presidential elections, an ad can be delivered to a particular audience. The audience could be categorized based on race. The ads can be spread without the knowledge of everyone for example on Facebook where a specific ad can be sent to followers of a particular group. References Ferdinand, P., Garner, R., & Lawson, S. (2018). 15. Media and politics. Politics. https://doi.org/10.1093/hepl/9780198787983.003.0015 Jakob, J. (2020). Supporting digital discourse? The deliberative function of links on Twitter. New Media & Society, 146144482097238. https://doi.org/10.1177/1461444820972388 Ranson, S. (2018). Government for a learning society. The Changing Government of Education, 204-219. https://doi.org/10.4324/9781351040785-21 100
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