Original Assignment Instructions: You are assigned as the team leader. Your team works for a popular streaming service called BingeFlix (aka Netflix), which has a directional strategy focused on expanding the company through horizontal integration. Your team is looking to engage in a friendly acquisition of a company that will not only increase its market share, but allow it to penetrate new markets and increase the company’s abilities to meet current and future consumer needs and expectations. Your team is a part of the corporate mergers and acquisition (M&A) department and has been assigned to conduct analysis on two other streaming services, Disney+ and Amazon Prime Video to potentially merge or acquire. You will be performing a preliminary analysis of the two companies, and then ultimately recommend one to move forward with for a more in-depth valuation by the M&A Department.
Decision-Making Reflection as Team Leader for BingeFlix Acquisition Project
July 7, 2025
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