| Company Assignment | Ticker Symbol | Assigned Force |
| Brown-Forman Corporation | BF.B | New Entrants |
This assignment requires you to perform a partial five forces analysis of an industry. ( 5 Competitive Forces that Shape Strategy from Michael E. Porter)
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1. Clearly identify the industry for your assigned company (Brown-Forman Corporation). Find its industry classification code (SIC and NAICS). Identify the key competitors in the industry.
2. Once you have a grasp on the scope of the industry, complete a partial five forces analysis for the force ,assigned ONE specific force (NEW ENTRANTS – In Porters’ five forces, the threat of new entrants refers to the threat new competitors pose to existing competitors in an industry. Therefore, a profitable industry will attract more competitors looking to achieve profits.). Analyze only this one specific force for grading purposes. However, it is required that you cover all of the elements of your assigned force covered in the readings. You can do this in a table or in written form, but you must cover all of the factors that underly or drive each force.
Be sure to use data and good sources of information to justify the conclusions. Do NOT use any source that purports to be a five forces analysis for your industry.
3. Provide a written summary of your analyses. Write-up should discuss the pressures to profitability in this industry from the force you have analyzed. Be sure that any conclusions are well-grounded in evidence. Conjecture and opinion are not substitutes for evidence. Be sure to carefully cite all sources that inform your analysis.