Website URL: www.enhanceoapp.com // App URL: www.enhanceo.app
Background of Organisation
The Purpose of Enhanceo is to support Injectable Aesthetics Clinics with Visibility, Promotions &
Bookings. Enhanceo aims to create a go-to platform to search for aesthetics treatments, compare the
market and rate and review your experiences. My surgical training taught me about the significance of
patient safety and gave me an appreciation of the importance of ensuring that people can find reputable
aesthetic practitioners. I became aware that the growing aesthetics industry is under-regulated and
therefore there is a need for those seeking aesthetic treatments to have the assurance of finding and
working with reputable practitioners. To address this issue, I developed a platform for cosmetics clinics to
promote their business services (facial injectable treatments) and related events. The app allows clients
to leave ratings and reviews. This can be done independently and creates community accountability.
Project Type
Marketing
Project Brief
Issue: I would appreciate research into & development of a suitable digital marketing strategy for the
Enhanceo App service.
Background: I have created an Instagram page @EnhanceoApp, but I have not started to post or grow a
following yet. In the future, I would be interested in Youtube to take advantage of the power of video to
connect with my ideal clients organically too.
Outcome: The desired result would be to develop and implement a consistent content calendar for
instagram, with calls to action to engage with posts or subscribe as App users. Seeing organic growth in
the Enhanceo social media following, developing an engaged audience and community that finds my
content valuable, and