COMPETENCIES

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3006.1.1 : Effective Communication

The graduate communicates effectively, both in writing and speaking, within an organizational setting.

3006.1.5 : Use of Technology for Communication in the Digital Age

The graduate utilizes appropriate technology and/or social media to communicate effectively.

INTRODUCTION

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For this assessment, you will evaluate communication methods and strategies, then record yourself delivering a multimedia presentation (e.g., Microsoft PowerPoint, Apple Keynote) using the Panopto video recording system.

For instructions on how to access and use Panopto, go to the web links section below. To meet the assessment requirements, you must submit your recording URL for evaluation along with your multimedia presentation.

To submit this task, you will upload the recording to the Panopto drop box folder titled “Management Communication.” Once the recording has been uploaded and saved in Panopto’s system, you will retrieve the URL of the recording from Panopto and submit it along with the remaining task requirements for grading.

SCENARIO

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You are a manager for Merrilton Robotics and will soon be onboarding new employees in your department. You need to evaluate communication strategies and methods, provide a presentation for new employees based on your findings, and create an executive summary of your presentation.

REQUIREMENTS

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Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).

A.  Evaluate two types of organizational communication strategies (e.g., indirect, direct, pivoting) by doing the following:

1.  Describe a business situation where the two selected organizational communication strategies are used effectively.

2.  Describe three attributes that correlate with one of the selected communication strategies.

B.  Evaluate two types of organizational communication methods (e.g., email, letter, blog, social media) by doing the following:

1.  Describe a business situation where the two selected communication methods are used effectively.

2.  Describe three attributes that correlate with one of the selected communication methods.

C.  Design a multimedia presentation (e.g., Microsoft PowerPoint or Apple Keynote) (suggested length of 8–12 slides and no longer than 15 minutes) for new employees communicating the effectiveness of the organizational communication strategies and methods you evaluated in parts A and B by doing the following:

1.  Create an audiovisual recording of yourself delivering a presentation using an approved platform that incorporates your multimedia presentation content from part C.

a.  Demonstrate confidence, credibility, and professionalism while delivering a well-organized presentation.

Note: The video should feature you visibly presenting the material wearing professional attire (i.e., not using a voice-over or embedded video) and should simultaneously capture both you and your required multimedia presentation. The presentation should be clear and well organized, and you should demonstrate strong communication skills and represent a strong professional appearance. You must submit your multimedia presentation with this task.

D.  Write an executive summary (suggested length of 1 page) based on the multimedia presentation you designed in part C.

E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

F.  Demonstrate professional communication in the content and presentation of your submission.

File Restrictions

File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, csv, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z

RUBRIC

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A1:COMMUNICATION STRATEGIES EFFECTIVENESS

NOT EVIDENTAn evaluation of each type of communication strategy is not provided.

APPROACHING COMPETENCEThe evaluation describes a situation where the 2 selected organizational communication strategies are used but they are not effective for or are not in alignment with the business situation. Or the evaluation describes only 1 situation, or the description is not logical.

COMPETENTThe evaluation logically describes a business situation where the 2 selected organizational communication strategies are used effectively and are in alignment with the situation.

A2:COMMUNICATION STRATEGIES ATTRIBUTES

NOT EVIDENTAn evaluation of each attribute that correlates with the selected communication strategy is not provided.

APPROACHING COMPETENCEThe evaluation describes 3 attributes, but they do not correlate with 1 of the selected communication strategies or the description is not logical. Or the evaluation describes 2 or fewer attributes.

COMPETENTThe evaluation logically describes 3 attributes that correlate with 1 of the selected communication strategies.

B1:COMMUNICATION METHODS EFFECTIVENESS

NOT EVIDENTAn evaluation of each type of communication method is not provided.

APPROACHING COMPETENCEThe evaluation describes a situation where the 2 selected organizational communication methods are used, but they are not effective for or are not in alignment with the business situation. Or the evaluation describes only 1 situation, or the description is not logical.

COMPETENTThe evaluation logically describes a business situation where the 2 selected organizational communication methods are used effectively and are in alignment with the situation.

B2:COMMUNICATION METHOD ATTRIBUTES

NOT EVIDENTAn evaluation of each attribute that correlates with the selected communication method is not provided.

APPROACHING COMPETENCEThe evaluation describes 3 attributes, but they do not correlate with 1 of the selected communication methods, or the description is not logical. Or the evaluation describes 2 or fewer attributes.

COMPETENTThe evaluation logically describes 3 attributes that correlate with 1 of the selected communication methods.

C:MULTIMEDIA PRESENTATION

NOT EVIDENTA multimedia presentation for new employees is not provided.

APPROACHING COMPETENCEThe multimedia presentation created for new employees is in an ineffective format, is not suitable for new employees, does not use appropriate technology to communicate effectively, or does not clearly communicate the effectiveness of the communication strategies and methods evaluated in parts A and B.

COMPETENTThe multimedia presentation created for new employees is in an effective format, is suitable for the intended audience, uses appropriate technology to communicate effectively, and clearly communicates the effectiveness of the communication strategies and methods evaluated in parts A and B.

C1:AUDIOVISIUAL RECORDING OF PRESENTATION

NOT EVIDENTAn audiovisual recording of the candidate delivering a presentation is not provided.

APPROACHING COMPETENCEAn audiovisual recording of the candidate delivering a presentation is provided, but it does not incorporate the multimedia presentation content from part C.

COMPETENTThe audiovisual recording of the candidate delivering a presentation that incorporates the multimedia presentation content from part C is provided.

C1A:DELIVERY OF PRESENTATION

NOT EVIDENTThe presentation is not well-organized and does not demonstrate confidence, credibility, and professionalism.

APPROACHING COMPETENCENot applicable.

COMPETENTThe presentation is well-organized and demonstrates confidence, credibility, and professionalism in the delivery of the presentation.

D:EXECUTIVE SUMMARY

NOT EVIDENTThe submission does not include an executive summary.

APPROACHING COMPETENCEThe submission includes an executive summary, but it is not based on the multimedia presentation designed in part C, or the executive summary is not logical.

COMPETENTThe submission includes a logical executive summary that is based on the multimedia presentation designed in part C.

E:SOURCES

NOT EVIDENTThe submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized.

APPROACHING COMPETENCEThe submission includes in-text citations for sources that are quoted, paraphrased, or summarized and a reference list; however, the citations or reference list is incomplete or inaccurate.

COMPETENTThe submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

F:PROFESSIONAL COMMUNICATION

NOT EVIDENTContent is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic.

APPROACHING COMPETENCEContent is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective.

COMPETENTContent reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.