Prior to beginning work on this discussion forum, read the following:
- Read Chapters 10 and 11 in your textbook, Business Analytics: Communicating with Numbers, 2e.
- Review the Data Mining – Overview infographic below.
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Long description
There is no standard definition for big data or data mining. In this discussion forum, follow the general definitions used in your textbook. “Big data” refers to a data set that is too complex and big to apply traditional data analysis methods. “Data mining” is discovery-oriented compared to traditional databases when users know what they are looking for in the database.
In your post,
- Provide an example of a company collecting big data for competitive advantage.
- Explain why you chose this example.
- Describe the value data mining brings to this business and at least three pieces of evidence of how they use these insights.
Your initial response should be a minimum of 250 words. Graduate school students learn to assess the perspectives of several scholars. Support your response with at least one scholarly or credible resource. Cite your sources in APA Style with in-text citations and a reference list.